‘Op weg naar toekomstbestendige toerisme ecosystemen in Europa’ zoekt naar duurzame alternatieven voor de huidige toeristische waardeketens. Het toerisme groeit als vanouds na herstel van de wereldwijde Covid-19-crisis. Bedrijven en bestemmingen beconcurreren elkaar echter op prijs en zijn uit op korte termijn winst. Hierdoor blijft een structurele systemische transitie naar duurzaam toerisme in Europa achterwege. Dit resulteert in extreme uitbuiting van hulpbronnen, arbeid en lokale gemeenschappen. Dit project heeft als doel de focus van toerisme te verleggen naar systemische verduurzaming op lange termijn, en de transitie ernaartoe te faciliteren, in lijn met de Europese ambities voor een duurzame toekomst.

Jointly experiencing (top) sports events is essential for vulnerable adults with limited social capital, for building and maintaining the social networks that are so important for them. However, game attendance is conditional upon factors such as vitality, physical and mental health, and financial capacity. When these conditions are not met, this results in social isolation and loneliness. In this project, Augmented Reality is developed, implemented and tested to offer this group of adults as much as possible a true stadium experience in their home setting. This allows them to continue to take part in their existing social networks.

Due to processes of digitalisation and the ongoing rise of the networksociety the leisure sector is in need of new business models. Ways how (leisure) content is made, disseminated, distributed, accessed, consumed and monetized are rapidly changing, causing actors to wonder how to best deal with this. Combining content, experience and service seems a way to create value. This research explores how actors, working in media, entertainment, arts and culture, shape their innovation environment in order to develop new business models. Which networks are formed and which role does proximity play in this? The research design of this study consists of an explorative casestudy. Three cases in the Netherlands will be investigated by looking at networks, processes of value creation and levels of proximity. In doing so, this study aims to contribute to the academic knowledge on value creation in networks in the leisure sector and the importance of place for the production, distribution and consumption of leisure content. Furthermore, it aims to provide leisure actors with new perspectives on creating new business models.

The increasing concentration of people in urban environments in an era of globalisation means that social, economic, and environmental resources for living and working are under pressure. Urban communities experience increased stress levels due to inadequate and overburdened infrastructure and services, challenges due to ethnic and cultural diversity, socio-economic inequalities as well as the impact of environmental degradation. For these communities to build resilience under these circumstances therefore requires a multipronged approach. The underlying question this project will answer is: “What are the key characteristics of experiencescapes that contribute to resilience-building in communities?” The project will dive into the identification of building blocks of experiencescapes and roles of relevant actors that can support communities in building resilience. Within the context of a multidisciplinary approach, this project applies a range of qualitative research methods, such as in-depth interviews, focus groups, participant observation, storytelling techniques, life stories, as well as various biometric quantitative methods, available through the experience lab of BUas. The outcome of the project will enable practitioners and researchers alike in various sectors to understand what and how they can contribute to creating an environment in which people can meaningfully interact in a way that builds resilience in communities. This outcome is communicated not only through academic publications and conference contributions, but also through public reports and a handbook for practitioners and students. These reports and handbooks support identification and application of building blocks of experiencescapes that support building resilience in communities. Finally, the knowledge generated in the project will contribute to the development of curricula of various educational programmes at Breda University of Applied Sciences by expanding the scope of experience design into the area of people-to-people relationships.

Het project CARMATOP was zeer succesvol en leverde een product – een carbon calculator voor reizen “Carmacal” - dat binnen de toeristische sector nog langzaam maar zeker doordringt als management tool. Bij de deelnemende bedrijven en organisaties bestaat grote behoefte om deze tool niet alleen binnen de organisatie als management tool in te zetten, maar ook met de resultaten naar buiten te treden in de vorm van een label of keurmerk. Het ontbreken van een dergelijk label/keurmerk vormt een barrière voor een snelle uitbreiding van het aantal bedrijven dat Carmacal gebruikt. Daarnaast zal Carmacal breder worden toegepast in het onderwijs, en zal er een marketingstrategie voor dit product worden ontwikkeld.