<< Objectives >>Cieľom projektu je identifikovať potreby kreatívneho vyučovania na vysokých školách najmä v oblasti reklamnej tvorby či marketingovej komunikácie. Po identifikácií potrie budeme mať za cieľ tvorbu spolupráce s praxou, ktorá identifikuje potreby trhu práce. Hlavným cieľom tohto projektu je tvorba samostatného kurzu a publikácie pre kreatívne vyučovanie v marketingovej komunikácii.<< Implementation >>Realizované aktivity budú: - monitoring kreatívneho vyučovania na partnerských vysokých skolách - splupráca s reaklamnými agentúrmi pre tvorbu nového kurzu- tvorba nového kurzu a publikácie- preklad publikácie do materinskych jazykov- tvorba e-learningových kurzov- školenie pedagógov na kreatívne vyučovanie<< Results >>Výsledkom projektu je tvorba nového predmetu alebo kurzu a publikácie s tým, že odborne budú pripravení učitelia, ktorí budú schopní takýto kurz viesť. Kurz bude maď dlhodobý presah a bude dostupný verejne, nakoľko sa vytvorí verejný e-learningový kurz. Tento kurz budú vedieť využívať aj ostatné školy v európskom priestore.

There is a strong call for entrepreneurial education, training and support for young people according to European youth employment policy. And so, there is a lack of training for teachers and professors how to teach entrepreneurial skills to young people and provide adequate training in entrepreneurship for students. We want to start an system change in the area of supporting entrepreneurial education in pre-incubation phase in Europe. According to project plan and its partners, we want to prepare set of tools which can be international, because the topic of youth unemployment is the European topic. We set up project partners to gain this goal.The aim of the project will be to make a research of the specifics of start-ups of students and young people (including foreign and migrant students), the application of not only foreigners in the business environment of regions affected by depopulation. The aim is produced several outputs such us to design and develop an evaluation tool that will measure entrepreneurial potential and improve entrepreneurial skills and abilities, thereby increasing students' entrepreneurial potential (including a possible benchmark with EU universities). This activity will also include defining parameters for start-up entrepreneurs and defining areas for evaluating the business process (for evaluating entrepreneurial potential). Another goal and also project output is to create and manage a network of students interested in entrepreneurship or those who will have identified potential for business activities. Sharing experiences from partner countries will also be included. Next output then will include the creation of a soft-landing portal not only for international students and young migrating people (similar to the buddy system, but adapted for entrepreneurship). Depending on the objectives and subject of the project, it will also include the design of communication tools, ie the best (optimal) way to communicate initiative, creativity and entrepreneurship at university (the creation of communication groups on social networks to be promoted at universities and/or high schools) - a moderated discussion will also be included, as well as a proposal for a sustainable support for development of students and young people business and development of universities students and young people to do business and develop their entrepreneurial skills and abilities.As another output there will be created case studies of student´s entrepreneur projects in individual partner countries - in the Czech Republic, Poland and Spain.The project is lead by Tomas Bata University in Zlín. Its partners are the Technology Innovation Centre Zlín, Uniewersytet Szczecinski and Universidad Catolica Santa Teresa de Jesus de Avila. Nonprofit partner is member of European Parliament Parliment Michaela Šojdrová.Project duration: 3 years.There will be dissemination event Barcamp „Entrepreneurship of young people“ by the end of project (Open conference of young entrepreneurs and other stakeholders, promoting outcomes and experience of the project, build a community of stakeholders in the area of entrepreneurial training for young people, disseminate outcomes of project namely the methodology and case study).All outcomes will be available to any stakeholder. Please contact Tomas Bata University and all partners.

<< Background >>The aim of the project is to enhance the business skills of tourism students on the international labor market. The project focuses on (1) identification of skills' requirements of tourism university students in today's highly complex and dynamic labor market, (2) modification of selected courses syllabus taught at partnering universities, (3) designing online web application for students to acquire digital skills and (4) testing the new syllabus and analyzing the feedback from students. Developments in technology, climate change, and growing uncertainty caused by the recent COVID-19 crisis put pressure on the skills of university students. Smart business skills combining soft and hard features are inevitable. The project focuses on V4 countries (Slovakia, Czechia, Poland) and builds on strong cooperation with the private sector represented by Pelicantravel, Ltd. This online travel agency is active in Slovak, Czech and Polish markets.<< Objectives >>1) Development of hard (digital) and soft skills of students in the field of tourism in the post-covid period in selected courses meeting the labor market requirements in V4 (The Visegrad Group)2) Development of long-term and sustainable cooperation in the field of tourism within the framework of selected universities in V4 and Pelicantravel3) Providing online web application (connected with a blog tool) to public/students/teachers to spread the possibility to establish a startup and start own business<< Implementation >>1) Planning phase of the project - detailed project plan2) The first meeting in Banská Bystrica (November 2021)3) Identification of skills' requirements of tourism university students on today's highly complex and dynamic labor market (November 2021 – June 2022)4) The second meeting in Zlín (June 2022)5) Modifying selected courses syllabus taught at partnering universities (July 2022 – June 2023)6) Designing online web application for students to acquire digital skills (July 2022 – September 2023)7) The third meeting in Bratislava (July 2023)8) The fourth meeting in Krakow (March 2024)9) Testing the new syllabus and analysing the feed-back from students (February 2023 – March 2024) 10) Multiplier event 1 - SMARTBUS11) Online multiplier event 2 - SMARTBUS12) Finishing project phase<< Results >>Project results:1.) Identification of skills' requirements of tourism university students on today's highly complex and dynamic labor market (November 2021 – June 2022) •questionnaire survey and structured interviews with at least 10 tourism businesses•communication with national and international tourism organizations 2.) Modification of selected courses syllabus taught at partnering universities (July 2022 – June 2023) •based on the identification of skills' requirements•development of soft skills – communication, critical thinking•development of hard skills – work with designed web/mobile application3.) Designing online web application for students to acquire digital skills (July 2022 – September 2023)•designing architecture•designing the graphical user interface4.) Testing the new syllabus and analysing the feedback from students (February 2023 – March 2024)•questionnaire survey among students from Slovakia, Czechia, and Poland

In last years there is a strong call for entrepreneurial education and training for young people according to European youth employment policy. And so, there is a lack of training for teachers how to teach entrepreneurial skills to young people and provide adequate training in entrepreneurship for students at universities. This project developed methodology for university teachers and develop evaluation certificate for absolvents of this training. We prepared tool which is international, because the topic of youth unemployment is the European topic and nearly every country tackle with high numbers of youth unemployment. We had three project partners to gain this goal and we had three main outcomes in the project. Outcome 1: Methodology of entrepreneurship training for Tomas Bata University. Outcome 2: Case study of implementing methodology for european universities (english and czech versions, case study is easier to understand, contains description of developing methodology, examples of use, video documentation, description of problems and fails and also achievements). Outcome 3: Evaluation tool for students and teachers and International Certificate for absolvents of training. Partner organisations are JA Europe, JA Czech, Denmark Foundation for Entrepreneurship. Nonprofit partners are MEP Michaela Šojdrová and TheoPraxCentre and Technologické inovační centrum in Zlín. Project duration was 2 years. We organized one dissemination event Barcamp „Zlínský Barcamp“ which took place on 20 and 21 April 2018. (Open conference of young entrepreneurs and other stakeholders, promoting outcomes and experience of the project, build a community of stakeholders in the area of entrepreneurial training for young people, disseminate outcomes of project namely the methodology and case study.) We had about 200 participants, 15 speakers and other participants in round tables etc. All outcomes of our project is available to any stakeholder on the web page http://www.businesseducation.cz/.

"Students of economics, management and related study programmes have difficulty acquiring the knowledge and skills to support their learning in specialist courses/modules such as mathematics, statistics, quantitative methods for decision-making and econometrics. They use these tools and methodologies very rarely in an active or passive form during their study time but they require these skills when working on their seminar projects, bachelor theses, diploma theses or dissertations. They also need them later on- in their professional lives.The aim of the project is to develop innovative pedagogical approaches and a new learning environment in the form of study materials, open educational sources, teaching methods and software to assist the teaching of these courses/subjects by sharing experience between the partner institutions involved in the project, using analyses of the situation in the partner countries, and elsewhere in Europe and worldwide.The target groups are Economics, Management and similar study Programmes at the Bachelor (Mathematics, Statistics) level, Master and Doctoral level studies (Quantitative methods and Econometrics), in both full time or part-time mode, and participants in life long learning programmes. Since the innovated learning materials will be developed in the English language, for partners from non-English speaking countries the target group of students will be formed from overseas students in short-time mobility programmes, such as Erasmus+ KA1, and from students of compact study programmes.The learning experience from the knowledge already gained in the Czech co-ordinating institution and the other partner countries (thanks to the frequent contacts with colleagues from Economics, Mathematics and Commerce Faculties) and in Europe (via the membership in the NICE Network, long-term engagement on e-Learning introduction and participation in international conventions) has led to a strong aspiration to innovate at a European level. The experience of the partner universities in the consortium and the synergies between them are the vehicles for the delivery of such an outcome. During the project and on its completion, the following outcomes are expected: 1. A detailed analysis of the pedagogical approaches used in ""quantitative"" courses/modules in partner universities/countries and in other European countries (reports);2. Conference/seminar proceedings arising from the project activities;3. A manual for innovation in pedagogical approaches and in study environments in the partner institutions/countries;4. Outputs of the innovation: study texts, PPT presentations, open educational sources, recommended methods of instruction and recommended software products; 5. Dissemination of the project outcomes via contributions to non-project conferences. A significant impact of the project will be the support of the target groups of the project – i.e. the lecturers who teach the subjects innovated in this project and the students who graduate from Economics and Management programmes which include studies of the innovated quantitative subjects. This will also make an important contribution to graduate employment because the knowledge and skills associated with the innovated subjects are often a prerequisite for professional employment and career development. The project consortium represents a diversity of depth and range of experience within the context of the project description. Two of the universities are located in Central Europe and two in Western Europe: Tomas Bata University in Zlín (CZ); University of Gdansk (PL); University of Leon (ES); University of Huddersfield (GB). The duration of the project is 36 months."