INCREASE aims to contribute to a wider uptake of IPV by delivering innovations at module and system level, as well as for the design & operation phase. New encapsulants and coatings will be developed contributing to improved aesthetics, reduced glare, lower environmental footprint, improved behavior during fire, and improved antifoiling and antisoiling behavior. At system level, innovations focus on integrated facade and roof concepts, as well as noise barriers. Practical guidelines will further be delivered for bespoke infrastructure integrated projects, validated with a variety of complementary infrastructure integrated PV projects. Elaborate testing is foreseen at module and system level in line with relevant construction related and electrical standards. Optimal case-specific selection of IPV size and characteristics will be supported by a multi-objective optimisation software that takes into account the shape and use of the building or infrastructure, its surroundings, and its energy flexibility potential and steer the asset operation as well as suggest specific user behaviour to maximise the self-consumption. To increase market acceptance, a strong layer of user feedback and co-creation underpins the overall R&D activities, and contributes to delivering 10 complementary building and infrastructure demonstrations on 9 locations in 6 European countries. Cross-sector interactions, policy exchanges, investor dialogues, and country-specific business case assessments will further direct the exploitation towards large scale market uptake.