The situation most museums are currently facing remains compromised by the global health crisis, which has hit the sector particularly hard and accelerates the importance of digitalisation in the museum sector. But technology is not a solution in itself; particularly when not constituent to a larger strategy and equipped with comprehensive goals. DOORS (Digital incubatOr fOR muSeums) focuses on digital maturity of institutions and empowerment of their teams. The central question is how the museum sector can develop digital strategies and values to adapt and reinvent themselves to strengthen their performance, reach their audiences & develop new ones, and ensure financial recovery and sustainability. The overarching aim of DOORS is to become a truly European incubator for small and medium sized museums that will support them in their digital transformation journeys. The incubator will seed and nurture digital thinking in forty institutions resulting in a continuing network of DOORS digitally maturing actors. Through a two-stage pilot scheme, DOORS involves 40 museums in 20 innovative pilots developing digital transformation experiments in 4 concrete innovation areas. The resulting active network of European museum and innovation stakeholders will form a synergetic collaboration platform, share lessons & partner experience and publicly highlight Europe’s digital excellence for museums. Building on the support and diverse networks of the three experienced consortium partners, Ars Electronica, Ecsite and Museum Booster, DOORS invites museums practitioners, digital experts, cultural innovators and all those being interested in our collective endeavour to take part, contribute and benefit.

Mr.Goodfish3.0 builds on an existing application developed with stakeholder input from the seafood value chain to promote sustainable seafood consumption. It aims to upgrade and employ the app within an EU-wide awareness campaign. The app will be part of an ecosystem of tools and activities to be co-created by stakeholders in three pilot sites and upscaled in two replication sites in Europe to raise awareness for responsible consumption of sea, freshwater and aquaculture products. Co-creation will inform content development, enriching scientific input with socio-cultural and economic considerations and engaging stakeholders throughout the seafood value chain. The upgraded app will offer outputs such as individualised decision trees, information about health benefits, tips and tricks to fight food waste, recipes, and good practices. It will be available in all EU official languages, and it will take into account all major EU sea basins and inland waters. The awareness campaign will involve social and traditional media, a package of material and activities, and a call for multipliers with a local focus via our pilot and replication sites, as well as EU-wide dissemination activities. The campaign will relate to other European initiatives such as #TasteTheOcea and it will engage adults and the youth via educational activities for promoting the app as a guiding light for consumption behaviour change. The existing labelling process will be upscaled to display European providers of sustainable seafood and support the sustainability of the business model of Mr.Goodfish3.0. Consortium partners display a mix of science centres/aquariums and communicators, research institutions, and European-wide organizations. Their expertise and networks in terms of scientific input and content development, co-creation processes, app development, design and implementation of outreach campaigns and science engagement will be fully exploited to promote sustainable seafood consumption.