Medipee is a young and innovative SME who aims to improve life quality of its customers through automated health care and monitoring. Classical urine tests are tedious and normally mean a visit to a doctor combined with a waiting period for the results. The Medipee project aims to optimize, industrialize and commercialize a unique automated urine testing device which can be used by patients at their homes and eliminates the need to go to the doctor for this procedure. To reach this goal, our team combines years of experience in the field of product development, engineering science, medical engineering and marketing. In the period from 2019 to 2023, we expect to grow in terms of internationalization with+80% larger commercial network, to enter new markets. We also envisage a 60% increase in investment in R&D and generation of new IP to extend the product life-cycle. In terms of business volume, we aim at increased revenue (NPV=€5.0 million, ROI=0.26), from sales generated by Medipee and the creation of 9 new permanent job positions.

The GOAL project provides a platform that fosters an ecosystem of games and applications that helps people stay motivated to lead socially engaged, physically and cognitively active lifestyles. The platform will benefit both players and third-party game developers. Players get to play their favourite games while at the same time working on a social and active lifestyle. Where certain GOAL games or applications will reward users for healthy behaviour, others allow the user to spend their earned GOAL Coins on virtual or real rewards. GOAL applications can reward among other, social interactions, physical activity, cognitive training, teamwork, and competition. Game developers choosing to integrate with the GOAL platform benefit by being able to leverage an easy to use platform that, when integrated into their games, provides out-of-the-box added value for their users’ healthy lifestyle. By leveraging the GOAL platform, game developers can focus on their strengths: to develop fun, engaging experiences for their users. The GOAL platform provides a set of services to integrated games and health apps. First, the platform supports a complete virtual reward system in which applications function as coin generators, coin spenders or both. Second, the platform provides generic, adaptive personalized goal-setting that apps and games can leverage to automatically provide the most relevant challenge to their users. Third, an integrated motivational agent helps users achieving their health-, or in-game goals. Last, the platform includes a social marketplace that fosters social interactions among the GOAL community. The GOAL platform has the potential to open up a new market in which health behaviour change components can be fully integrated in real, fun and engaging games. Game developers can focus on developing emerging experiences, while behaviour change experts provide the benefits in the GOAL platform.

Technology transfer of gaming assets to non-leisure contexts such as the energy efficiency sector has become the “holy grail” of today’s research and industrial efforts towards a more sustainable energy system. The main objective of SOCIALENERGY is to develop, validate and demonstrate a gaming and social network platform for educating energy consumers and virtual energy communities towards evolving EU energy markets’ operation. In SOCIALENERGY’s virtual world, users are seamlessly educated via advanced gaming techniques in good practices and decision making related with energy efficiency. Subsequently, users are able to interact in SOCIALENERGY’s “real-world” platform, which will facilitate the easy, rich and deep communication among involved stakeholders from individual energy consumers and virtual energy communities, to utilities, policy makers, and even other indirect stakeholders (such as electric appliance retailers and building renovators) that will allow them to: i) discover each other, ii) educate themselves in order understand the difficulties and challenges that each one faces and iii) finally interact and trade among. SOCIALENERGY aims at undertaking innovation actions to: a) apply and evolve recent incentive technologies (localized social externalities) towards effective use of behavioural economics in energy efficiency sector, b) educate and effectively incentivize utility customers via advanced gaming and gamification technologies, c) guarantee efficient and sustainable user engagement via self-organization and management of virtual energy communities, d) provide a single point of hosting and advertisement services to consumers, utilities and companies related with energy efficiency products and services, e) perform real-life small-scale but diverse experiments to validate proposed platform’s functionalities, f) provide energy information distribution as a service to interested stakeholders.

Energy-related behaviours (physical activity, sedentary behaviour) are main modifiable determinants of several non-communicable health conditions, e.g. diabetes type 2, overweight and obesity, and track into adulthood. Promoting these behaviours among youngsters can have great health and societal gains. Meeting recommended levels for these behaviours is especially low among adolescents, girls and those of lower socio-economic status. An intervention to promote energy-related behaviours among adolescents is thus indicated, and may also address social inclusion. Exergames, which require movement to be played, have great yet underused potential to promote these behaviours. To fully utilise this potential, exergames need to promote moderate-to-vigorous physical activity; need to be tailored to the individual user; and need to be more engaging. The SmartLife project aims to create such an exergame. The SmartLife exergame will be: 1) a mobile game requiring lower body movements; 2) combined with a smart textile that provides immediate physiological feedback (e.g. heartrate, respiration) and ensures exercises are performed at a moderate-to-vigorous intensity level; 3) tailored to individual user’s needs, using the smart textile data, and based on available evidence and big data analysis; 4) highly engaging, e.g. by adding a narrative and context information, and using user input throughout the design (‘participatory development’). The project includes extensive testing and dissemination of results. Market analysis will explore commercial business opportunities (e.g. technology-based connected health) and social marketing opportunities (e.g. via schools). The SmartLife project proposes a technological innovation via integration of exergames and smart textiles, to optimally reach the exergaming’s full market potential and effectively address the non-leisure purpose of health promotion among adolescents, as stipulated in the work programme.