The INSIDE project aims to change the way society looks at psychiatric disorders, and to oppose all forms of stigmatisation that still persist today, particularly through certain media representations. Conceived as participatory action research, it is built around an innovative system based on the cross-fertilisation of practical and theoretical knowledge between researchers in psychiatry, Information and Communication Sciences and media players, and is taking place 'inside' a psychiatric hospital in Bordeaux. It is based on an emic approach, in that the actions are carried out by starting with the subjects, i.e. the patients, who are the actors in the project. The intervention consists in the production of a 16-page quarterly paper magazine covering the major issues facing society and allowing the emergence of a different viewpoint and analysis of the major issues in the news, which may overlap with that of the usual media, but also offer a different perspective linked to the experience of psychological pain and stigmatisation, and to a particular sensitivity. The aim is also to position the magazine as a medium in its own right within the Aquitaine region. INSIDE is presented as an initiative closely linked to a social issue, clearly identified by professionals in the sector, with a view to inclusion. It is expected to have a number of positive effects, including providing the general public with real information about psychiatric disorders, creating links with the media and thereby changing the way in which certain situations are covered in the media, and offering patients an opportunity to break away from their image as people suffering from a psychiatric disorder through an original dynamic of action. The project could be transferred to other psychiatric care centres.