Medipee is a young and innovative SME who aims to improve life quality of its customers through automated health care and monitoring. Classical urine tests are tedious and normally mean a visit to a doctor combined with a waiting period for the results. The Medipee project aims to optimize, industrialize and commercialize a unique automated urine testing device which can be used by patients at their homes and eliminates the need to go to the doctor for this procedure. To reach this goal, our team combines years of experience in the field of product development, engineering science, medical engineering and marketing. In the period from 2019 to 2023, we expect to grow in terms of internationalization with+80% larger commercial network, to enter new markets. We also envisage a 60% increase in investment in R&D and generation of new IP to extend the product life-cycle. In terms of business volume, we aim at increased revenue (NPV=€5.0 million, ROI=0.26), from sales generated by Medipee and the creation of 9 new permanent job positions.