The main mission of the Next Generation Internet for ALL, NGI4ALL, is to optimize the NGI brand equity, through the establishment of the NGI Outreach Office as a highly-qualified and well-positioned team of professionals to support and coordinate the definition and execution of the communication programme, strategy, branding and marketing activities. NGI4ALL will give a major impulse to the NGI growth, increasing its visibility and establishing a strong reputation in view of more ambitious plans beyond H2020. The NGI will be branded and voiced in a way that all research and innovation efforts in Europe and worldwide contributing to engineer a trusted, resilient and transparent Internet of the future will identify themselves in the NGI ideals and value proposition. This is the ambitious mission that will be accomplished by providing professional communication and marketing services, including curated contents, last generation online and offline media tools, coaching services and a broad pallet of collaterals. The NGI Outreach Office will be structured as a 360-degree communication agency at the service of the community to improve promotion of the NGI; coordinate strategic marketing decisions and plans across the whole programme; facilitate dissemination and transfer of know-how and technologies and foster the establishment of dialogues with prominent experts and relevant initiative in Europe and worldwide. The NGI4ALL consortium has been thoughtfully assembled to ensure a full coverage of all the competences required to achieve the goal of the project, whilst being compact and efficient. The partners bring strong individual skills to succeed in solving the various challenges, yet at the same time their skills combine into a perfect match to complete the ambition of NGI4ALL. To contribute shaping the Internet of the future as a more inclusive, trusted and open platform is a unique chance for the NGI4ALL partners that are all strongly committed to make it happen!