SMARTUP is the result of a smart cooperation effort between higher education institutes, companies, the EU Crowdfunding Network and business foundations from nine EU countries and Stanford University. The aim is to develop an innovative Startup Master & Advanced Reflective Tools through cooperation between Universities and companies belonging to innovative sectors, based on the idea that students need entrepreneurial competences to succeed: both hard about management and innovation, and soft and transversal skills, including those for self-awareness and resilience. SMARTUP offers wide-ranging support to face the challenges inherent in the entrepreneurial process, by providing a smart way to become a startupper in work and life. The project will build offline and online tools to support students in the early stages of enterprise development, from crafting their idea to accessing finance. A smart open space will be provided where would-be entrepreneurs can share knowledge and know how - but also tricks and tips – to face the challenge of creating a successful start-up; the community will be animated by students, startuppers, teachers, mentors, entrepreneurs, and investors. A key component of this supporting path will be a Master programme – developed and tested by participating universities in close cooperation with the other partners - linked to online instruments and contents, including serious games, coaching apps, and mentoring and mindfulness tools. SMARTUP will therefore integrate the different contributions of participating academic institutions and business organizations by means of new methodological approaches, in order to produce two main outputs: an innovative Master on entrepreneurship and an inclusive web portal for students and startuppers willing to improve their entrepreneurial knowledge and mindset.