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Re-Frame Fashion

Funder: European CommissionProject code: 2018-1-NL01-KA203-038957
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for higher education Funder Contribution: 205,469 EUR

Re-Frame Fashion

Description

RE-FRAME FASHION was a 28-month project co-funded by the Erasmus+ Strategic Partnerships for Higher Education Programme of the European Union. It was designed and executed by three Higher Education Institutions (HEIs) - the coordinator Erasmus University Rotterdam and the project partners Université Paris-Dauphine - PSL and Gdańsk University of Technology - together with fashion industry partners. The fashion industry is developing as a global industry, interlinked and intertwined with other creative and non-creative sectors of the economy, but also very much place-specific in nature. This requires a deep understanding of the economic, social, cultural and historic contexts in which the industry operates, at the local, national and international levels. Usually graduates of masters in fashion lack the instruments and the skills to understand fashion and contribute to its sustainable development. Furthermore, graduates of fashion schools lack business training. RE-FRAME FASHION innovated education in fashion in HEIs in close collaboration with fashion stakeholders. Its main objectives were:•To develop and pilot three fully functioning high quality courses addressing current educational and labour-market needs,•To foster a functioning network of complementary academic partners and other stakeholders,•To encourage non-academic stakeholders to contribute to the curriculum, quality enhancement and internships.A needs analysis was performed as preparation to the development of the new courses. A total of ca. 60 interviews were made with fashion stakeholders from NL, FR, PL, UK and Italy. Following the needs analysis, three high quality courses were developed and piloted in close collaboration with fashion industry partners:1.“Sustainability in Fashion” (IO1) led by Université Paris-Dauphine – PSL,2.“Entrepreneurship in Fashion” (IO2) led by Gdańsk University of Technology (GUT),3.“Heritage in Fashion” (IO3) led by the Erasmus University Rotterdam (EUR). An underlying methodology for the three courses was developed (“Methodology Development” - IO4), which ensured the use of a variety of methods to foster students’ engagement, critical thinking and the involvement of stakeholders, as well the evaluation of the project results.The three new courses have involved a total of 94 masters students (21 at EUR, 33 at Dauphine, 40 at GUT) coming from EU and non-EU countries. A total of ca.16 stakeholders were involved in the piloted courses as main partner or for guest lectures and fieldtrips. In particular, “Sustainability in Fashion” was developed together with key industry partner Le Coq Sportif, a French manufacturing company of sports equipment. “Entrepreneurship in Fashion” was developed with key industry partner You’ll, a Polish marketing agency based in Gdansk. “Heritage in Fashion” was developed with a key fashion partner, the European Fashion Heritage Association (EFHA), an international hub, in which fashion GLAMs (Galleries, Libraries, Archives and Museums) and brands share their digital heritage assets. It is worth mentioning that all courses developed in this project were affected by the Covid-19 pandemic. As the courses relied heavily on field trips and interaction with students and fashion industry stakeholders, some parts of the courses had to be re-adapted to a digital learning environment. Nevertheless, the project team used all the tools to ensure the best learning experience for the students, and with all adaptations the courses were well received by both students and fashion industry partners. The courses are continued in curricula of the same masters where they were piloted as well featured in new curricula too.The results were presented and shared at the International Conference / Multiplier Event RE-FRAME FASHION – Innovation in Fashion Education. Almost 200 people registered for the multiplier event. Among them, 86 were academics, 61 professionals and 51 students; 141 from European countries, 57 from outside Europe. The event was very well received. It was found very interesting, “very impressive what you have achieved so far”, amazing, strong presentation, highly professional, offering new perspectives, “the project results bring valuable, powerful impact on society”, “this was far away the best digital event experience that I have had this year”. In conclusion, RE-FRAME FASHION managed to contribute to the acquisition of sustainability skills, cognitive and emotional attitudes, interdisciplinary knowledge, community and social learning, aspects that are highly valued by the European Commission. The three new courses are the stepping stones towards an International Master in Fashion Industry (IMFI) that is international, transdisciplinary, and inclusive. The team is looking forward to continuing working together, enlarging the network of partners, building on the new courses and methods and inspiring other academics, professionals and students to engage in innovative education.

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