YachaY is the Quechua word for “knowledge” and represents the project entitled “Intelligent personalization and flexibility systems to improve the quality of Virtual Higher Education in Latin America”.The main objective of YachaY is to create and test a series of intelligent technological solutions for Latin America and the Caribbean, which facilitate the implementation of the educational requirements of the 21st Century of flexibility, customization, credentialing, and inclusion; in synergy with the business framework.The fourth industrial revolution requires changes in the education system that involve empowering students in the definition of their learning paths and acquisition of skills, improve the systems of recognition of qualifications and modernize higher education institutions, through the use of intelligent systems for interaction with students. For this, it is necessary to strengthen the university-business relationship, so we intend to create and implement a series of unified tools for Latin America, in line with those in Europe, for customization, flexibility, credentialing and organizational interaction.YachaY responds to the preferences and needs of today's students. Especially to those who choose virtual training, precisely because they are, in most cases, busy people, integrated into the workplace, seeking to improve their skills through lifelong learning, in a way that is really practical for the development of their professional careers, being able to guide their own learning path.Personalization, flexibility, credentialing; they are key words in 21st century education. An education more inclusive and adapted to the real needs of our increasingly competitive and demanding world.