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Sino - european interculturality valorizing professionalizing knowledge in institutional and corporate communication

Funder: European CommissionProject code: 2017-1-BE01-KA203-024756
Funded under: ERASMUS+ | Cooperation for innovation and the exchange of good practices | Strategic Partnerships for higher education Funder Contribution: 148,411 EUR

Sino - european interculturality valorizing professionalizing knowledge in institutional and corporate communication

Description

"The aim of this project was to deepen the professionalizing dimension of a few students but also lecturers and administrative staff implicated with a communication training among three Higher Education institutions from Belgium, France and Belgium, the whole from an intercultural perspective.The project saw the commitment of 12 students from 3 different European countries, who were joined by four Chinese students during each year of the project. The ""European weeks"" (about two weeks by each european partner) took place in three steps: 1. At Zaragoza (USJ), students had the opportunity to receive theoretical training about interculturality, followed by a practical case. 2. At Brussels (HELB), students received theoretical training about the European Union as an institution and its decision-making mechanisms, followed by a practical case as well 3. At Paris (Lurçat), students, through a communication case that is part of the European decision-making process in Belgium, had to give an appropriate reply to a national advertiser in France in large groups. That ""european dimension"" was attended by two different classes during two academic years in a row. This pilot project has also been used as a laboratory for a research to be prepared for analyzing sino - european interculturality through student stays in China and european countries. In a longer term, a better understanding of European decision-making mechanisms, professionalization of communication training and awareness of training opportunities outside the country of origin is expected to be acquired by the beneficiaries.The pedagogical activities organised during the first year have enabled the european students, differently depending on the partners, to concretize an experience of practical activities or discovery of China during year 2, which constitutes an accomplishment of the european interculturality topic applied to their Bachelor degree."

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