<< Objectives >>-Equip VET providers/trainers with a training program in line with the rural retail workforce needs-Prepare & aware Chambers/Associations staff in order to adjust policies and approaches aiming to improve competitiveness and employment at a local and regional level-Link the rural labor market demands with the VET sector through transnational synergies and cooperation-Increase partners’ knowledge capacity-Disseminate the project results and activities at a local/regional, national & EU level<< Implementation >>Under the e-SELLER project, the partners will implement:-project management activities: administrative tasks, virtual meetings, preparation of communication materials, preparation of participants taking part-implementation activities: networking events, working sessions for results development, training of the staff members event, piloting with the TGs, evaluation activities-sharing & promotion activities: social media, website, national sharing & promotion events<< Results >>The following will be the results of the e-SELLER project: -a digital report containing information about digital skills, needs, and challenges of the retail workforce located in the EU’s rural areas-a training program containing e-retail technologies, soft skills, rotating e-cards scenarios, and video tutorials of the use of these technologies -an e-platform containing the training program (modules, rotating e-cards, video tutorials) and videos that address e-retail challenges.